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The Importance Of Internet Marketing To The Wire And Cable Industry
Dec 18, 2017

1, wire and cable companies to change the traditional marketing model

The traditional wire and cable corporate film Oh ah relying on layers of trust model, to a lot of manpower and publicity to fight for the market, not only time-consuming and labor-intensive, but also increased costs. In the Internet age, due to the popularity of the Internet, wire and cable companies can use this global network to extend the scope of their business activities to the world. E-commerce creates an easy-to-use interface to buyers and sellers over the internet, enabling thousands of miles of supply and demand on both sides to be traded quickly across the Web, enabling various online transactions to be paid, cleared and settled electronically. Wire and cable business procurement of raw materials, production equipment procurement, wire and cable products advertising, sales, staffing will be changed.

2, change the competitive form of wire and cable companies

Through the development of e-commerce and the opening of network information, the competition in the wire and cable market will be more fair, and the boundaries of the wire and cable industry will become increasingly blurred. The large wire and cable enterprises are not only facing competition from large enterprises and small and medium-sized enterprises in the industry, Enterprises are also facing competition with other industries. Therefore, how to adapt to the trend and adopt appropriate strategies to gain new competitive advantages are the new challenges the wire and cable enterprises should face. E-commerce for the wire and cable companies to provide a huge market potential and new sales methods, wire and cable companies must first network for production, and then completed by the network of goods and customer interaction. Under the influence of the Internet, if the wire and cable companies do not innovate, do not update products and services in time, it is difficult to survive in the Internet era.


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